Creating a Landing Page | OnlineXpress Designs

Knowing what a "Landing Page" is and looks like will help you to start creating your own. Follow the next steps: 

Step 1 - Find the list of "Landing Pages"

From admin top menu click on "Marketing" and select "Landing Pages".

Next you will see the list of default OnlineXpress Designs Landing Pages.

Note: You will not able to edit them, but you can update creating a new one using the same name and tags.

Step 2 - Start creating a "Landing Page"

There are two ways to create a “Landing Page”:

A- Under Landing Pages section clicking on the green button " + New".

B- From “Admin Main” clicking the red button “ Add Content” that allow you to create any content including “Landing Pages”.

Step 3 - Adding content to the Landing Page

Tip: Before you start creating Landing Pages  be sure you have at least a “Title” a “Content Description” and a nice “Image”.

The First form, will ask you about a “Title”, you always can change it or edit it at any time. Keep it short, sweet and engaging.

Next step you will see the whole form with all editable fields: [1] Title, [2] Body Content, [3] Teaser, [4] Attachment (Primary image), [5] Location, [6] Adjust Permalink, [7] Language, [8] Publish Status, [9] Tags, [10] Form Type, and [11] Return URL. Also, the same form will be used to edit after you save.

1. The Landing Page “Title” is already there, you can change it or edit it at any time. Keep it short and sweet and engaging.

   

2. Body Content: is more about a brief description for that specific service that you want to offer. You don’t need to go crazy writing an essay, just one paragraph, maximum two, most users don’t spend more than 8 seconds in a page. Writing a personal message is more effective.

   

3. The Teaser is to summarize about your offer and will be used as a meta description of your “Landing Page”. By default, when the teaser is not there the system will automatically take part of the content as a meta description.

   

4. Attachment (Primary Image): Use a nice picture for your “Landing Page”. Also, make sure your image have a good size too. A minimum of 800px x 600px 72dpi is ok.

   

   The system allows you to add more than one photo, but only the last uploaded photo will show in the “Landing Page” as the primary image. You will need to request a specific layout update if you want to show more than one image.

5. Location: You can set up a specific location if your service is located in only one place. Many of the travel services have different locations and that's why the information about location not always is showing in the “Landing Page” layout. You will need to request a specific update for the layout if you want to show the location.

   

6. Adjust Permalink: After you add your “Landing Page” title the first time the system will automatically create a permalink but you always will be able to update. For example: Title: (Accommodations and Restaurants) Permalink (/service/accommodations-and-restaurants)

   

7. Language: For now the system only accepts two languages “English” and “French”. Default is English.

8. Publish Status: You can manage the publish status of your “Landing Page”. The default status is “draft” and will not be published until you change it to “Now” or “Later” with a specific date, or just make it Private and only you or login users can see it.

   Also, you can setup an expiration date if your offer is only for a specific period of time.

   

9. Tags: Are very important keywords that allow you to put the related content together. Usually, we suggest using one or two for “Landing Pages” because that makes them unique. Tags are a flexible way to organize your content, you can use your own tags, but don’t get crazy adding hundreds because you will end forgetting them.

   Order is also important, the first and last tags define the related content:

   

   We use a first tag to group same kind of “Landing Pages” for example for “Travel Specialties” (Cruise Travel, Luxury Travel, Escorted Tour...) we use tag: “specialty”.

   The second or “last tag” will be to define the specific topic. For example “Cruise” tag: “cruise”. If the topic has more than one keyword we suggest to join them in only one word for example “Ocean Cruises” tag: “ocean_cruises”. If you use tag: “ocean cruises” the system will read them as a separate words “ocean” and “cruises”.

10. Form Type: It refers to a kind of lead form you want to use in your call to action. Depending on the website template the form is predefined but if you want to use a specific form with very specific fields you will need to request it. 

11.  Return url: is the page the user will get redirected after fill out the lead form and send you the information. Depending on the website template its predefined inside the form (/thank-you) but if you want to use a specific url with a very specific message you will need to request it.